Premier is for coaches who prefer individual attention.
It's for you if you've been around yourself long enough to know how you actually finish things. Not in big open courses. Not on your own. In smaller rooms, with personalised feedback on your actual work, where someone knows what you're building and can support you through the process.
It's for you if the standard Design Accelerator looks right, but you want more airtime, more feedback, more access. The version where the support your receive is more customised and personal.
Some Premier members are coaches who've been in practice for fifteen years. Others are five years in and want this build done properly the first time. A few are coming back to coaching after a break, or stepping up after a career change. The thread isn't seniority. It's self-knowledge about how you work best.
It is not for you if:
→ You haven’t yet worked with paying clients. Premier assumes a 1:1 practice you’re ready to build a group program from.
→ You want it done for you. Premier is hands-on — you build the program, with support.
→ You finish things easily on your own and don’t need a small room. Founders is a better fit for you.
STANDARD
PREMIUM
Group Format
Open weekly drop-in
Weekly closed cohort, max 15
Group Sessions
Weekly Mondays
Weekly Wednesdays — separate from Founders/Growth
1:1 Access to Paula
Bookable as add-on
2 × 60-min sessions included
MVP Design Review
Bookable as add-on ($500)
Included in package
Direct line to Paula
Bookable through one to one package - add-on
Weekly 15-min WhatsApp catch-up included
Community
Main Accelerator community
Main community + Premier-only space
Curriculum access
Same — 6 steps, all materials
Same — 6 steps, all materials
Cohort size
Open enrolment
Capped at 15 places
How we work together
Wednesday evenings — your weekly group
Wednesdays at 7pm Dubai time. Ninety minutes. Eight weeks.
Fifteen coaches in one room. Open coaching, not step-themed teaching — bring whatever you're working on. Smaller than the main program group, which means more airtime for your work and faster pattern-recognition across the cohort. Recordings available within 24 hours.
Two one-to-one sessions with me
For the decisions that need closer attention.
Two 60-minute sessions to use whenever they're most useful — typically at decision points where the group format is too public for the question you actually want to ask.
Your MVP Design Review
A close set of eyes on your design before you commit to it.
A written review of your program design — methodology, MVP scope, transformation promise, pricing — followed by a 30-minute call. Most useful after Step 3, when your design is in place but before you start building.
Your weekly WhatsApp catch-up 15 minutes.
Every week. Live.
A scheduled 15-minute WhatsApp window with me each week — voice notes both ways, live. We agree the slot in your first 1:1, and it's the same time every week so you can build it into your rhythm. Send me whatever you've been turning over: a decision, a stuck point, a piece of work you want eyes on. I respond with my real thinking. Some weeks you'll have nothing for me. That's the point — the slot is for the substantive thinking, not the noise. Anything urgent that comes up between slots goes into your two 1:1 sessions.
The Premier-only community
A separate room — smaller, more direct.
A smaller, more private community space than the main program — fifteen coaches working in parallel, with closer relationships across the cohort. Post your work-in-progress here when you want eyes on something but it isn't quite ready for the wider Accelerator community.
Paula has spent two decades designing leadership and capability programs for global organisations across entertainment, finance, and defence — programs that had to land with sceptical audiences and survive serious budget review.
After moving into one-to-one coaching and building a fully-booked practice, she found herself answering the same question for client after client: how do I take what I do and turn it into something I can deliver to a group?
The Design Accelerator is the answer she'd been giving privately for years, finally written down. Premier is the room where she works with coaches the way the work is best done — small, direct, hands-on.
Based in Dubai. Sessions run on Dubai time. Her own coaching practice is health-led — designing programs that deliver has been part of how she's worked her whole career.
How to apply
Premier doesn't have a buy-now button. With fifteen places, it's worth a conversation first — to make sure it's the right room for what you're building, and to make sure I have what you need.
Three steps
1. Book a Premier discovery call. Thirty minutes. We'll talk through your practice, your design, and whether Premier or Founders is the right room.
2. If we both think it's a fit, you'll receive an enrolment link. Full pay, $5,000.
3. You're in Premier. A welcome guide and your Wednesday evening calendar invites land within 24 hours.
When does this cohort run?
The first Premier cohort launches end of June 2026 and runs for eight weeks. Wednesday evenings, 7pm Dubai time, with the closed-cohort group sessions starting that week. The 1:1 sessions, MVP Review and weekly WhatsApp slot are available across the full eight weeks (and beyond, where appropriate).
How does the weekly WhatsApp catch-up actually work?
We agree a 15-minute slot in your first 1:1 session — same time every week. At that time, we both show up to WhatsApp and trade voice notes for 15 minutes. Live, real-time thinking. No drip-feeding messages through the week, no chasing — one focused window where I'm fully there. Some weeks you'll have nothing to send and that's the point. The slot is for substance, not for the sake of using access.
What if I've already enrolled in Founders?
You can upgrade to Premier — your Founders payment is credited in full toward Premier. Talk to me on the discovery call and we'll work it out.
Is the curriculum the same as the standard program?
Yes. Six steps, same materials, same six-month curriculum access. Premier adds the closed cohort, the 1:1s, the MVP Review, the weekly WhatsApp slot, and the Premier-only community on top — the curriculum is the foundation, not the differentiator.
Why no payment plan?
Premier is full pay only. The cohort is genuinely small and fills once — payment plans add complexity that isn't worth it at this scale. If full pay isn't workable for you right now, Founders or Growth is the better starting point.
What if it's not the right fit?
That's exactly what the discovery call is for. If we get on the call and either of us thinks Premier isn't the right room — that's fine, no pressure. I'll tell you honestly if Founders is a better starting point. Most people who land here either know it's right or know it isn't within twenty minutes.
Fifteen places. Eight weeks. Personalised support.